Search Engine Optimisation - SEO

Search engine optimization (SEO) means improving the visibility of a website or page in the search engines using natural (organic) methods. The higher ranked on the search results the more a page appears in the search engine results. As most people use search engines, the higher ranked you are the more visitors your site will receive. In addition to page content, SEO can be used to affect many different kinds of search, including images, geographic, video, industry and news search.

Search engines use a very complex formulae to determine the SEO ranking of a page or site and this formulae is constantly being updated. Effective SEO is therefore very specialised. Get it wrong and it simply will not work, or worse, even get your page or site removed from the search databases.

Despite the many offerings available from would be SEO experts who promise the earth, there is no 'quick fix' for SEO. Its a very specialised process and you risk loosing your site totally using cheap methods. In addition to 'on site' SEO, there are 'off site' criteria that can greatly affect SEO. Such as external links, articles, recommends and social media.

Whatever your business Excluss can ensure your site will not only be placed on the front page but will have credibility and success. We have being doing this since 1998 and the only London company offering this expert service to Africa.